25K Expresses Deep Pride and Thankfulness Following SAMA31 Nomination
Pretoria’s own 25K has reached a significant milestone this year, earning a nomination for Best Hip Hop Album at the 31st South African Music Awards (#SAMA31) for his compelling and raw project, Loyal To The Plug: The Life & Times of Don Kilograms. This recognition is not only a personal achievement but also a victory shared with his community.
Reflecting on the moment he learned about the nomination, 25K revealed his genuine excitement. “Honestly, I was thrilled,” he shared. “It’s a humbling experience when you consider all the dedication, the countless hours, and the sacrifices poured into the music. Being nominated feels like a validation, a sign that the path I’m on is the right one.”
As a pioneer of “speed theory” rap-a fast-paced, intricately detailed style deeply rooted in township stories-this nomination serves as a powerful endorsement of the genre’s growth. “Seeing speed theory rap gain this kind of recognition and chart presence is monumental,” he explained. “It’s a proud moment for me and for Pretoria.”
Loyal To The Plug vibrantly captures the spirit of Pretoria, weaving tales of hustle with cinematic flow and authentic textures. Yet, for 25K, this accolade transcends local pride. It stands as a beacon of hope for aspiring artists emerging from South Africa’s townships. “This nomination is a massive encouragement for any young person from the townships,” he emphasized. “It should inspire them to chase their dreams relentlessly.”
The album, The Life & Times of Don Kilograms, ranks among the most impactful South African hip hop releases this year, blending intimate storytelling with a wider cultural narrative. It solidifies 25K’s unique niche: rapid-fire storytelling rich with symbolism, character development, and the realities of survival.
Regardless of the final outcome, 25K views this nomination as a call to action-to continue evolving his craft, elevate Pretoria’s presence in the music scene, and pave the way for emerging talents waiting for their breakthrough. “This nomination means a great deal to me,” he reflected. “It’s a reminder to keep pushing forward.” Judging by the album’s title, the journey of Don Kilograms is far from over; 25K remains steadfast, committed to the grind, and connected to a promising future.
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