While attending the Toronto International Film Festival as a member of the advisory board for the 2026 content market, Moses Babatope was already envisioning opportunities beyond the glitz of the event. “Our focus remains on discovering new channels to distribute and globally monetize our content,” he shared with Nollywire.
This forward-thinking mindset is precisely why his newly established distribution company, Nile Entertainment, has fully committed to championing the film ‘Osamede’.
The collaboration began through producer Lilian Olubi, who initially reached out to Babatope during his tenure at FilmOne. She maintained communication throughout the film’s development, keeping him informed even after his departure. By the time ‘Osamede’ was finalized, Nile Entertainment emerged as the ideal partner to spearhead its distribution.
“Beyond having the necessary resources to properly support the project, I was personally invested from the outset, and Lilian graciously entrusted it to us,” Babatope explained.
This strategic choice has shaped the film’s release plan. ‘Osamede’ is set to premiere in cinemas on October 17, with Nile orchestrating an ambitious rollout that extends well beyond Nigeria’s borders. Screenings are scheduled across Francophone Africa, the United Kingdom, the United States, and France, with international engagements continuing through November.
For Babatope, the goal transcends mere box office figures; it’s about connecting with audiences who will deeply relate to the narrative. He highlights the Edo diaspora communities in Europe and North America as a key demographic.
“We’re actively engaging, especially in France, by tapping into the close-knit Edo communities scattered across Europe and worldwide. Their participation will be significant, fostering a collective sense of cultural pride,” he noted.
That sense of cultural identity, Babatope believes, is the film’s strongest appeal. Unlike many Nigerian blockbusters that rely on star-studded casts, Nile is placing its confidence in the film’s technical excellence and authentic portrayal of Edo traditions.
Leading the cast is William Benson, who has openly discussed feeling underrecognized within Nollywood. The ensemble dedicated two weeks living in Benin City to immerse themselves in the story’s environment. This commitment is further enriched by the fact that several cast members-including Ivie Okujaye, Lexan Aisosa Peters, Tosin Adeyemi, Lancelot Imasuen, Etinosa Idemudia, and Paul Obazele-share Edo heritage. The film’s dialogue predominantly features the Edo language, enhancing its authenticity.
“While we may not boast major celebrity names, our strength lies in meticulous technical craftsmanship and a profound cultural representation,” Babatope emphasized.
This approach reflects both Babatope’s sharp business acumen and the film’s intrinsic creative spirit.
Directed by James Omokwe, who has maintained a collaborative relationship with Babatope since his 2013 debut, Awakening, the film’s significance extends beyond its storyline to the dedication of its creators: Olubi’s unwavering drive, Omokwe’s steady vision, and the production’s attention to detail.
“Our longstanding partnership with James Omokwe has been invaluable. I’m genuinely enthusiastic about this project and optimistic about its success,” Babatope remarked.
As the release of ‘Osamede’ approaches, Nile’s strategy exemplifies a broader evolution in Nollywood’s distribution landscape, one that Babatope has actively advocated through Nile Media Entertainment Group.
The focus is shifting away from solely relying on big-name stars or local box office hits, toward identifying stories with the potential to resonate culturally, commercially, and emotionally on a global scale.
‘Osamede,’ with its rich historical narrative, skilled craftsmanship, and celebration of diaspora pride, perfectly embodies Nile’s vision: a film that honors its origins while carving out a space in the international market.
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