The Big Hash Unveils “WHAT!” as the Lead Single from His Third Mixtape, PRESS HASH VOL. 1
On Friday, 26 September 2025, The Big Hash officially released “WHAT!”, the opening track and release/” title=”Kane Keid Unveils Exciting New EP … Date!”>lead single from his highly anticipated third mixtape, PRESS HASH VOL. 1. This launch marks a pivotal moment in his career, setting a bold tone for the project’s rollout, which integrates music, visuals, and marketing strategy seamlessly.
In the days leading up to the release, The Big Hash and his collaborators built anticipation through a well-coordinated campaign across social media and partner platforms. This strategic buildup emphasized the single’s role as the mixtape’s opening statement, while pre-save options and early radio support helped generate significant buzz on launch day.
The artist’s social channels and affiliated pages have been actively promoting the single, highlighting the mixtape’s concept and the visual identity that accompanies this new era. This approach reflects a deliberate and impactful release strategy, rather than a simple drop.
PRESS HASH VOL. 1, executive produced by The Big Hash himself, was crafted at the renowned Family Tree Studios, a detail that underscores the project’s artistic depth and professional caliber. South Africa’s leading hip hop media outlets have echoed these details, reinforcing the mixtape’s significance within the local music scene.
Sharing his thoughts on the release, The Big Hash expressed the personal importance of this milestone and acknowledged the creative team behind the track:
“It might not mean much to you, but it means everything to me. This is just the start of a new chapter.
My new single ‘WHAT!’ is now available on all platforms! (Apple Music in 2 hours)
Featuring vocals by Shannon & Mia. Produced by OGXXFADER, YoursTruly, KATLÉGO & Jomal Zage.”
It might not mean much to you, but it means everything to me.
This is just the start of a new chapter.
My new single “WHAT!” is out now on all platforms! (Apple Music in 2 hours)
Vocals by Shannon & Mia
Produced by OGXXFADER, YoursTruly, KATLÉGO & Jomal Zage https://t.co/Jx7CTuZW7e— THE BIG HASH. (@peacebeyondhash) September 25, 2025
The production credits reveal a rich collaborative effort. The combination of Shannon and Mia’s vocals introduces a dynamic contrast that complements The Big Hash’s sharp delivery without overwhelming the track’s rhythm. The involvement of four producers-led by OGXXFADER with contributions from YoursTruly, KATLÉGO, and Jomal Zage-ensures a polished sound characterized by crisp drums, a tight bassline, and a melodic hook designed for instant memorability. This layered production style aligns perfectly with The Big Hash’s signature approach, where verses are delivered with precision and the chorus is crafted for maximum impact.
What distinguishes this release is the cohesive integration of all elements: the single’s role as the mixtape’s opener, the artist’s hands-on executive production, and a consistent visual theme that runs throughout the campaign, elevating the overall presentation beyond a typical music drop.
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