Emtee Responds to Criticism from A-Reece’s Slimes Regarding Album Promotion
Emtee recently sparked intense debate on social media after confronting The Slimes, the dedicated fanbase of A-Reece, during an unfiltered Instagram Live session. The rapper addressed the backlash he received for not promoting A-Reece’s latest album on his social channels, offering a candid perspective that challenged common expectations within the South African hip hop community.

Emtee stated plainly, “The Slimes are upset because I didn’t share A-Reece’s album. But who shares my stuff?” He then emphasized his competitive mindset, adding, “This game is a competition. I respect everyone, but I’m not a fan of anyone. Reece is my younger brother, and I know he’s talented, but I’m not his fan.”
These comments quickly circulated on platforms like X and Instagram, reigniting ongoing discussions about the balance between support, rivalry, and mutual respect in South African hip hop. Emtee’s stance was clear: showing respect doesn’t equate to fandom, and supporting a fellow artist doesn’t necessarily mean promoting their work publicly. He acknowledged A-Reece’s lyrical prowess, making it evident that his position stems from a competitive spirit rather than personal dislike.
This situation resonates deeply with many fans who often expect prominent artists to publicly back each other’s projects. However, artists navigate a complex landscape where a simple repost can be interpreted as an endorsement or alliance, which can impact their standing in a highly competitive industry. Emtee’s remarks highlight a fundamental truth in rap culture: true respect is earned through music, not social media gestures.
The timing of this exchange adds another layer of intrigue. A-Reece’s fanbase is known for its vocal presence, just as Emtee’s followers are fiercely loyal. This interaction puts both groups under scrutiny, with the wider hip hop community watching closely to see if the focus remains on the music or escalates into a broader conflict.
At its core, Emtee’s message challenges the norms within the hip hop ecosystem. Artists are not required to promote their peers, even those they admire. Meanwhile, fans may struggle to accept this reality, especially in an era where fan culture thrives on visible signs of solidarity. The essence of hip hop remains rooted in competition that drives artists to create compelling and authentic work.
Whether this moment evolves into a larger controversy or simply fades away, the key takeaway is unmistakable. Emtee insists that success should be measured by the quality of the music, not by social media endorsements. By recognizing A-Reece’s talent while rejecting the “fan” label, he has clearly set the bar where hip hop thrives-on lyrical skill and artistic merit.
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