Nigerbev, a prominent name in Nigeria’s premium and mainstream spirits industry, has taken a significant leap in brand evolution by launching a revamped packaging design for its renowned BEST product line during a high-profile event.
The redesign encompasses all seven variants within the BEST range-BEST Cream, BEST Whisky, BEST London Dry Gin, BEST Vodka, BEST Inferno, BEST Whisky VIP, and BEST Chocolate Vodka-introducing fresh labels, caps, and cartons that convey a sleek, contemporary, and upscale aesthetic.
Although the classic bottle silhouettes remain intact, the updated packaging elements are crafted to boost consumer engagement and shelf presence, reflecting a renewed sense of pride and sophistication.
Dr. Obinna Ike, Managing Director of Nigerbev, emphasized the strategic intent behind the refresh:
“This new packaging launch underscores our dedication to anticipating and meeting the shifting preferences of our consumers. It also marks a pivotal moment in how we connect with our audience, setting the stage for deeper market penetration and stronger brand loyalty across Nigeria and beyond.”
On the topic of expanding BEST’s footprint across Africa, David Salmon, Group Managing Director of Westside Distillers and Vintners-the parent company of Nigerbev-shared insights:
“BEST has long been a respected brand throughout West Africa, with roots tracing back to South Africa. Our current initiatives in Nigeria are a blueprint for our approach as we enter new territories. Our vision is to methodically grow the BEST brand’s presence throughout West and Central Africa.”
The launch event brought together distributors, wholesalers, influencers, and the brand’s internal team for an immersive experience that highlighted the inspiration behind the redesign, the creative process, and the brand’s ongoing transformation. Attendees enjoyed curated tastings and product displays that demonstrated how the new look complements BEST’s promise of premium quality.
(L-R) Dr. Obinna Ike, Managing Director, Nigerbev; David Salmon, Group MD Westside Distillers & Vintners; Marlies Immelman, Group Marketing & Brand Coordinator; and Anselem Ikeotuonye, Commercial Director, Nigerbev during the panel discussion at the BEST packaging launch
A standout moment was the panel discussion, where key leaders unpacked the rationale behind the brand’s new visual direction and the consumer insights that shaped the redesign.
The panel included Dr. Obinna Ike, Managing Director of Nigerbev; David Salmon, Group MD of Westside Distillers & Vintners; Marlies Immelman, Group Marketing & Brand Coordinator; and Anselem Ikeotuonye, Commercial Director of Nigerbev.
They delved into the cultural significance, design philosophy, and ambitious future plans for the BEST brand, offering attendees a comprehensive understanding of the brand’s trajectory within the African market.
Launching this refreshed identity ahead of the festive season aligns with growing consumer demand for innovation that resonates personally. Akeem Audu, Marketing Manager at Nigerbev Limited, highlighted the importance of evolving with the audience:
“For more than fifteen years, the BEST portfolio has been a familiar and trusted choice for many Nigerians. However, as consumer tastes evolve, so must the brands they love. Our updated visual identity ensures BEST remains culturally relevant and continues to foster meaningful connections with both longstanding and new customers.
This refresh represents a revitalized presence and a pledge to lead in a dynamic market.”
Artist Spyro performing at the launch event for the new BEST portfolio packaging
Representatives from Westside Distillers & Vintners headquarters, including David Salmon, Marlies Immelman, and Robert Bestor, were present alongside key partners such as VeeVee, Perfect Packaging, Jaro, Beta Glass, Masterstroke, Manipal, and Borjraj Nigeria.
This launch marks a strategic repositioning of BEST as “The Icon for Best Moments,” as Nigerbev aims to enhance brand visibility, deepen cultural resonance, and accelerate regional growth. The company assures that this packaging update is just the initial phase of exciting developments planned for consumers and trade collaborators in the near future.
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