Loki Offers a Candid Perspective on Writing Skills in South African Hip Hop: “Some Are Just Here for the Gimmicks”
During a recent conversation on DJ Speedsta’s 5FM Hip Hop Nights, Loki sparked a thought-provoking discussion about the art of lyricism in South African hip hop. He drew a clear distinction between artists who genuinely craft their verses and those who prioritize fleeting club appeal over substance.
When asked to define what “penning” truly entails, Loki was unambiguous: “Not everyone is really writing their own material; some are just in it for the show,” he remarked. He emphasized that much of mainstream hip hop tends to favor catchy beats and immediate crowd reactions rather than meaningful content. “If you listen to a lot of what’s popular, it’s mostly just repetitive hooks with no real message. It’s designed for the club, not for thoughtful listening. As someone who appreciates the craft, I don’t hear much depth in those tracks.”
Addressing the common critique that artists who focus on lyrical depth are often labeled as bitter or disconnected, Loki responded with introspection rather than confrontation. “I don’t like to blame others,” he explained. “I always start by evaluating myself. I know I have areas to improve and things I can incorporate from others to enhance my own style.”
The conversation also delved into how artists committed to authentic writing manage public perception. Those who prioritize lyricism are sometimes seen as purists or even pessimists, which can affect their career trajectory. Loki’s approach advocates for a balanced strategy-one that maintains artistic integrity without dismissing what resonates commercially. He suggests ongoing self-reflection, gradual brand evolution, and thoughtful adaptation as the way forward.
This balanced perspective is crucial for the South African hip hop landscape, which thrives on both lyrically skilled MCs and chart-topping hitmakers. Loki’s critique encourages the scene to elevate the quality of writing while preserving the energy and accessibility that make tracks popular in clubs, on radio, and across social media. The challenge lies in creating music that not only moves crowds but also leaves a lasting impression through memorable, meaningful lyrics.
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