Sporty TV, recognized as Africa’s rapidly expanding free-to-air sports channel, has unveiled an exciting lineup of sports content specifically designed for Nigerian audiences.
At a recent event in Lagos, Oluchi Enuha, the network’s lead representative in Nigeria, shared her enthusiasm about how these new offerings are poised to transform sports broadcasting not only within Nigeria but on a global scale.
Enuha highlighted a strategic collaboration with the Nigerian Television Authority (NTA) alongside several prominent international media organizations. This partnership is focused on setting new standards in free-to-air television by delivering outstanding value and premium, cost-effective content to both viewers and advertisers alike.
“This project delivers unparalleled value and top-tier programming completely free for Nigerian viewers,” Enuha stated. “It is destined to reshape the broadcasting environment throughout Africa.”
The comprehensive package grants access to more than 600 live sporting events, showcasing elite competitions such as the English Premier League, Spain’s La Liga, and Germany’s Bundesliga. It also features key fixtures involving the Super Eagles during the 2026 World Cup qualifiers, the FIFA Club World Cup, the forthcoming 2026 FIFA World Cup finals, and the recently held 2025 World Athletics Championships in Japan.
Sporty TV is committed to utilizing state-of-the-art production techniques, innovative technology, and strategic alliances to guarantee that premium sports entertainment reaches every Nigerian home. Viewers can enjoy the content conveniently through the network’s YouTube channel and mobile applications, ensuring broad accessibility.
This launch marks a pivotal advancement in democratizing access to high-caliber sports programming across Nigeria, heralding a dynamic new chapter in the realm of sports broadcasting.
