The runway at Africa Fashion Week London 2025 was illuminated by the debut of Simeogieme, a luxury womenswear label rooted in UK fashion but deeply inspired by Nigerian culture. The brand unveiled its latest Spring/Summer 2026 line titled ‘Love Bloom,’ a collection that marries exquisite couture techniques with a heartfelt story of faith, healing, and renewal.
From Personal Triumph to Artistic Expression
Creative Director Osime Saibu channels her victorious battle against leukaemia into every stitch and silhouette of this collection. The designs feature flowing capes that metaphorically wrap the wearer in the comforting embrace of divine love. This season marks a creative evolution for Simeogieme, as Osime experiments with digital art to complement her signature hand-painted prints, which have been a hallmark of her previous works.
‘Love Bloom’ is adorned with lush floral patterns symbolizing resilience, hope, and the blossoming of beauty even through adversity. This innovative blend of digital and traditional artistry reflects a fresh chapter in the brand’s narrative, emphasizing grace and spiritual restoration.
Fashion as a Medium for Storytelling and Healing
The runway presentation transcended conventional fashion shows, transforming into a moving theatrical experience. Each garment conveyed a profound message: resilience is not merely about enduring hardship but about uncovering beauty and strength within life’s trials. Through fabric, color, and movement, Simeogieme invited the audience into a dialogue about love, recovery, and inner fortitude.
“Love Bloom is more than a collection; it is my testimony,” Osime Saibu shared. “Every piece tells a story of God’s unwavering faithfulness. My hope is that women who wear these designs feel cherished, empowered, and renewed.”
A Celebration of African Creativity on a Global Stage
This collection was a highlight of the dynamic two-day event that is Africa Fashion Week London, a platform that brings together visionary designers from Africa and its diaspora. Amidst a vibrant exchange of culture and innovation, ‘Love Bloom’ stood out for its emotional depth and distinctive aesthetic.
Simeogieme’s influence continues to grow internationally, with features in prestigious fashion publications such as Vogue, Harper’s Bazaar, Grazia, and Cosmopolitan. The brand’s reach now extends to the United States, with select pieces available at Flying Solo in New York City, offering American fashion enthusiasts direct access to its unique creations.
Fashion buyers, collectors, and media professionals are encouraged to explore the ‘Love Bloom’ collection and place exclusive orders via www.simeogieme.com, ensuring the powerful themes of love, resilience, and spiritual healing resonate well beyond the London runway.
Discover More About Simeogieme
Visit Simeogieme’s official website and follow @simeogieme on Instagram for the latest updates on the collection. For general inquiries, contact via email, and for media requests, reach out at [email protected].
About the Brand
Simeogieme is a high-end fashion label that blends minimalism, sensuality, and elegance. Founded by Osime Saibu, the brand caters to women who embrace individuality and refined style. Its collections are distinguished by bold prints, vibrant hues, and a fusion of traditional craftsmanship with cutting-edge digital design techniques, resulting in exclusive fabrics and garments that empower women to express confidence and grace.
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