KONGA103.7FM: Championing SME Growth in Lagos
KONGA103.7FM, a prominent Lagos-based station known for its blend of commerce and popular music, has once again been celebrated for its significant role in supporting Small and Medium Enterprises (SMEs) across Nigeria.
Honoring Entrepreneurial Excellence: A Unique Tribute
Recently, Princess Okumagba, the visionary Creative Director behind LaCreme Crafts, presented a bespoke resin art piece branded with the KONGA103.7FM logo. This handcrafted artwork was a token of appreciation for the station’s unwavering commitment to empowering business owners. The presentation followed her insightful feature on the station’s SME-centric program, where she explored the topic, “Monetizing Your Resin Craft.”
From Passion to Profession: The Resin Art Journey
During the broadcast, Okumagba shared her inspiring path into the world of resin art-a craft she honed through dedication and self-education. She described resin art as an “engaging and vibrant medium” with vast potential in Nigeria, despite the current dependence on imported raw materials. Her story highlights the resilience and creativity fueling Nigeria’s artisan community.
“I am sincerely thankful to KONGA103.7FM for providing a platform where entrepreneurs like myself can share our narratives and expand our reach. I am a regular listener and encourage fellow business owners to tune in, as the knowledge shared is truly invaluable,” Okumagba remarked.
Encouraging Creativity Beyond Profit
Okumagba also urged emerging resin artists to prioritize passion over profit, emphasizing that genuine enthusiasm fuels innovation and fulfillment in the craft.
“When passion drives your work, creativity flourishes. Focusing solely on financial gain can overshadow the joy and artistry involved,” she advised.
KONGA103.7FM’s Commitment to SME Empowerment
Accepting the artistic gift on behalf of the station, Ifeoma Ajumobi, Head of Konga Communications, expressed heartfelt gratitude to LaCreme Crafts for the meaningful gesture.
“We are truly honored by this recognition. At KONGA103.7FM, our goal is to elevate SME voices and create impactful platforms that foster business growth. Witnessing the tangible benefits of these engagements motivates us to continue supporting entrepreneurs nationwide,” Ajumobi stated.
About KONGA103.7FM: Bridging Commerce and Community
Broadcasting live via kongafm.com, KONGA103.7FM stands as a leading voice in Lagos, Nigeria, blending commerce-focused content with hit music to educate, inform, and entertain listeners. Programs like THE MARKET SQUARE serve as vital forums where business insights and community initiatives converge, shaping the future of Nigeria’s entrepreneurial landscape.
BellaNaija proudly partners with KONGA103.7FM to amplify SME stories.
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