Recent rumors suggested that Opeyemi Ayanwale, widely known as Imisi and the winner of Big Brother Naija Season 10, might lose ₦37.5 million from her ₦150 million prize due to impending tax regulations. However, official clarifications have confirmed that her prize money will remain untouched by the new tax laws set to commence in January 2026.
The misunderstanding arose from Nigeria’s comprehensive 2025 Tax Reform Act, which introduces revised personal and corporate income tax structures, including a top personal income tax rate of 25% for high earners. Despite these changes, the legislation is not yet in force and therefore does not impact Imisi’s prize, which falls within the 2025 fiscal year.
Nonetheless, social media platforms were abuzz with reactions following initial reports that the ₦150 million reward would be subject to the new 25% tax bracket.
On Facebook, Jurist Oliver Man-Dee commented, “₦37 million is a significant amount, but not until 2026.”
Another user, Sele Bobo, expressed frustration over public acceptance of government taxation policies, stating, “People have resigned themselves to paying taxes to a government that prioritizes its own interests and those of their families. They keep adapting to unfair policies, empowering the government to exploit them further.”
Similarly, Ndifreke Anasazi voiced concern about the potential financial burden, saying, “₦37 million in taxes is no small sum. Tinubu is playing a dangerous game.”
Conversely, Kingsley Afonughe offered a different perspective, remarking, “With great wealth comes great responsibility.”
According to LEADERSHIP, Imisi secured the grand prize of ₦150 million after ten weeks of intense competition on Big Brother Naija Season 10, which started with 29 contestants. The season saw one voluntary exit and one disqualification, culminating in nine finalists during the last week.
The finale, watched by millions across Africa, featured Imisi and Dede as the final contenders, with Imisi ultimately crowned the winner.
Under the 2025 Tax Reform Act, effective January 1, 2026, individuals earning over ₦50 million annually will be taxed at a 25% personal income rate, alongside new corporate and capital gains taxes. However, since Imisi’s prize was awarded before this date, it is exempt from these new tax rates, though it may still be liable for existing withholding taxes or prize-related levies under current laws.
This clarification has eased concerns among fans who feared a substantial deduction from Imisi’s winnings.
