Artificial intelligence is revolutionizing the recruitment landscape across Africa, but its impact goes beyond merely accelerating hiring processes. At the “Hiring in Africa in the Age of GenAI” panel during Moonshot by TechCabal, Lord Malcolm, CEO of Betrworkr, highlighted that AI is fundamentally broadening access to opportunities rather than just speeding up recruitment.
“AI provides a platform to connect with talent worldwide, breaking free from geographic limitations,” he explained. “It’s advancing to the stage where candidates can undertake customized assessments, allowing, for example, a developer in Lagos to participate in a global interview conducted in their native language.”
This insight reflects a transformative shift for African professionals: AI is dismantling traditional hiring boundaries. With the appropriate technology, your skills can gain recognition far beyond your immediate environment. However, this also means candidates must become adept at leveraging AI tools effectively.
“AI has empowered us to become our own personal marketing teams,” Malcolm noted. “A software engineer can now craft a tailored resume using AI, customized for each specific company and position. Previously, one might have needed multiple resumes for different roles, but now, within an hour, you can apply to numerous jobs with personalized applications.”
This evolution demonstrates how AI-powered platforms like ChatGPT and LinkedIn’s content assistants enable individuals to shape their professional image independently-something that once required the support of recruiters or graphic designers.
According to a PwC report, over 40% of HR departments in multinational firms utilize AI tools, while more than half of job applicants employ AI to draft resumes or prepare for interviews. The distinction between purely human efforts and AI-assisted contributions is increasingly blurred, making trust a pivotal factor in the hiring process.
Malcolm recounted a personal anecdote: “My mother used to say that what can make you laugh can also make you cry. I interviewed an outstanding software developer, but during the case study, I noticed he had a tablet positioned above his screen running ChatGPT. It became clear he was relying on AI to cheat.” He emphasized, “The essential principle is trust, but always verify.”
Goodness “Ada” Armstrong, founder of StartupHR Africa and moderator of the discussion, steered the conversation toward the human element of job seeking. When asked how candidates can maintain optimism amid a challenging job market, she responded, “If you bring me exceptional talent today, I can help find them a role immediately. Excellence in your craft, visibility within your sector, and connecting with the right people are key to unlocking opportunities.”
Malcolm reinforced this by stressing the importance of continuous growth: “There are countless free resources available. You must keep learning-adapt or risk becoming obsolete. Upskilling is non-negotiable. Ask yourself, how are you enhancing your skills? How are you integrating AI into your development?”
“Seventy percent of job openings are initially filled through referrals,” Ada added before concluding the session. “Never underestimate the power of relationships and offline networks where you can showcase your talents.”
The session’s core message was unmistakable: while AI can amplify your visibility, it cannot substitute genuine expertise and trustworthiness. Cultivate your abilities, nurture your connections, and harness AI as a means to elevate your presence-not as a replacement for your dedication.
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