- Natasha Osawaru Idibia, an expectant Edo state legislator and spouse of renowned musician 2Baba, recently posted a video clip from his BBC interview, expressing admiration for his striking appearance and encouraging fans to appreciate his undeniable charm.
In a heartfelt display of affection, Natasha Osawaru Idibia, who is currently expecting, shared a captivating video of her husband, the iconic 2Baba, during his recent BBC interview.
On her Instagram page, the Edo lawmaker couldn’t contain her excitement as she praised her husband’s captivating looks and magnetic personality.
She invited her followers to witness just how attractive her husband is, radiating pride and joy in their union.
“Look at how stunning my husband is. Honestly, I’m amazed.”
Switching gears, Afrobeats artist Spyro recently opened up about his spiritual approach to music releases during an interview with Frank Edoho.
He revealed that prayer plays a crucial role in his creative process, both before and after launching new tracks.
Spyro emphasized that due to the high financial stakes involved in the music industry, he seeks divine guidance to ensure his projects succeed.
He explained, “My approach is unique. Before dropping any song, I always start with prayer because I want clarity. The music business is expensive, and I’m fully aware of that.”
Highlighting the enormous costs, Spyro shared that producing a single music video can run into tens of millions of naira.
For instance, he disclosed that the video for his hit track ‘Shut Down’ alone cost upwards of 40 million naira.
Beyond production, he pointed out that expenses also include radio airplay and, importantly, social media marketing.
“Sometimes, promoting just one song can cost hundreds of millions. A quality video might set you back 20 to 40 million naira. For ‘Shut Down,’ I spent over 40 million. Plus, there’s the cost of getting the song on radio stations,” he noted.
Spyro also shed light on the significant investment required for influencer partnerships on platforms like TikTok and Instagram, as well as the high price of sponsored advertisements, especially on Instagram.
“Social media is where most of the money goes. You pay TikTok and Instagram influencers, run sponsored ads, and that adds up quickly.
“Back then, Instagram ads were even pricier than TikTok. I’m not sure about the current rates, but I used to spend a lot on Instagram promotions,” he added.
To mitigate these costs, Spyro has cultivated a supportive network within the industry, allowing for collaborative efforts that reduce the need for excessive spending.
He explained, “I’ve built strong friendships with fellow artists and industry players. We support each other, which helps cut down expenses. I show up for them, they show up for me.”
Spyro also shared how his faith guides his decisions on which songs to release.
“When it’s time to drop a track, I seek God’s direction because I don’t want to miss the mark. People might think God isn’t concerned with these things, but He is very much involved. I ask for clear signs and guidance.”
He recounted a moment when inspiration struck early in the morning, prompting him to call his producer and head to the studio at dawn.
“I woke up with the song in my mind and immediately contacted my producer to record at 6:30 AM. When I arrived, I asked why he agreed to such an early session. He told me someone who rarely contacts him called and said, ‘Spyro is coming to record this week; give it your all.'”
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