Kiara Rice Shines at World Jollof Fest Grand Finale in Lagos

Kiara Rice World Jollof Fest Grand Finale Lights Up Lagos on World Jollof Day

After thrilling audiences in cities like Owerri, Port Harcourt, Ughelli, Warri, Benin, and Akure, Kiara Rice Mills brings the much-anticipated climax of the Kiara Rice World Jollof Fest to Lagos. The grand finale takes place at Ikeja City Mall, kicking off at noon on August 22, 2025, in honor of World Jollof Day.

Celebrating Nigeria’s Culinary Heritage and Community Spirit

Backed by Nigeria’s leading rice producer, Kiara Rice, this festival was conceived to honor more than just the beloved Jollof rice-it celebrates the diverse cultures, stories, and communities that have made this dish a symbol of national pride. The event highlights the rich culinary traditions that unite Nigerians across regions.

Regional Champions Compete for the Ultimate Jollof Title

The competition has sparked enthusiasm nationwide, with regional contests held in multiple cities where home chefs and food aficionados showcased their signature Jollof recipes. Using Kiara’s premium rice varieties-including Pretty Lady, African King, Red Eagle, Proudly Nigerian, Borgu, and People Champion-these culinary talents battled fiercely to earn their spot in the Lagos finale.

Now, these regional victors converge in Lagos for the final showdown, where one will be crowned Nigeria’s Jollof Champion, earning not only prestige but also a grand prize valued at ₦2 million in cash and branded gifts.

Experience a Festive Fusion of Food, Music, and Culture

The event promises an immersive celebration featuring live cooking battles, vibrant musical performances, celebrity guest appearances, influencer engagements, and complimentary tastings of Kiara Rice’s top-tier products. Attendees will be treated to an unforgettable day that honors the spirit of Nigerian cuisine and community.

Esteemed Culinary Judges Elevate the Competition

Judging the contest will be renowned food personalities such as Enioluwa Adeoluwa and Omoye Cooks, alongside other culinary experts and influencers. Their expertise ensures that every dish is evaluated with authenticity and passion, reflecting the true essence of Jollof rice.

“Jollof rice transcends being just a meal; it embodies the Taste of Joy that connects Nigerians everywhere. Through the Kiara Rice World Jollof Fest, we honor not only the flavors and traditions but also the everyday cooks who infuse their dishes with love,” shares Chinaza Ahamefula, Brand Manager at Kiara Rice Mills Limited.

“Hosting this event on World Jollof Day underscores our dedication to delivering premium quality rice while celebrating culture and community,” he adds.

How to Join the Festivities

Attendance to the grand finale is complimentary; however, prior registration is mandatory to ensure a safe and well-organized experience. Food enthusiasts eager to witness this historic culinary event are encouraged to secure their places early.

Kiara Rice’s Commitment to Nigerian Agriculture and Quality

The Kiara Rice World Jollof Fest aligns with the company’s broader mission to empower local farmers, bolster Nigeria’s agricultural sector, and provide households nationwide with safe, nutritious, and affordable rice options. By championing World Jollof Day, Kiara Rice reinforces its position as the preferred choice for both celebratory and everyday meals.

This festival is a vibrant testament to how food, friendship, and culture intertwine, bringing the magic of Jollof rice to life in a truly memorable celebration.