Introducing Maltina’s New PET Bottles: A Fresh Start to the School Year with Nourishment and Joy

A Vibrant Launch Marking Maltina’s Commitment to Families and Students

As the academic calendar kicks off, Maltina has energized families nationwide with a vibrant launch event held on Thursday, August 28th, at the Lagos Marriott Hotel. The brand proudly introduced its latest packaging innovation: sleek 25 cl and 50 cl PET bottles. This unveiling also marked the commencement of Maltina’s Nourishment Fit for You campaign alongside an extensive Back-to-School Tour across Nigeria.

Empowering Over One Million Students and Honoring Educators

More than a product launch, Maltina reaffirmed its dedication to nurturing the future by pledging support to over one million Nigerian students. The brand also highlighted its ongoing Maltina Teacher of the Year initiative, which celebrates and supports educators who play a pivotal role in shaping the nation’s youth.

Innovative Packaging Tailored for Every Lifestyle

The newly designed PET bottles cater to diverse needs: the compact 25 cl bottle is ideal for children’s lunchboxes and quick school mornings, while the 50 cl bottle offers a more substantial serving for parents, teenagers, and busy individuals seeking longer-lasting refreshment. These options embody the campaign’s core message-providing nourishment that suits every lifestyle, age group, and occasion.

Leadership Insight: Maltina’s Vision for the Future

“For nearly five decades, Maltina has transcended being just a beverage-it has been a source of joy, connection, and shared memories across generations. As we celebrate our Golden Jubilee, we are not only honoring our heritage but also reinforcing our commitment to the future. Happiness must be accompanied by nourishment, which is why we are introducing versatile pack sizes-25 cl, 33 cl, and 50 cl PET bottles-to meet the unique needs of every Nigerian. Beyond product innovation, our Back-to-School Tour aims to nourish over one million students nationwide, continuing our impactful legacy alongside initiatives like the Maltina Teacher of the Year,” said Sarah Agha, Marketing Director at Nigerian Breweries Plc.

Community Engagement: Celebrating Togetherness and Support

Attendees at the launch experienced Maltina’s nourishing promise firsthand. Children enjoyed interactive games, parents shared meaningful moments, and educators reflected on the positive influence Maltina’s support has had in their classrooms. The event concluded with a strong sense of optimism, reinforcing Maltina’s role as a dependable partner in fostering nourishment, care, and happiness.

Expanding Reach: The Nationwide Back-to-School Tour

As the Back-to-School Tour progresses across Nigeria, Maltina continues to emphasize that nourishment is not a one-size-fits-all concept. By offering a variety of PET bottle sizes, the brand delivers joy and sustenance tailored to every individual’s needs, solidifying its position as a beloved household staple.

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