The Oba of Benin, Ewuare II, recently emphasized that the concept of ‘Iyaloja’ as a market leader does not align with the traditional customs of the Benin Kingdom.
During a meeting on Tuesday, September 30, 2025, the monarch spoke directly to Mrs. Folashade Tinubu-Ojo, daughter of President Bola Tinubu and the current Iyaloja General, who had come to inform him about her role in inaugurating Pastor Josephine Ivbazebule as the Iyaloja overseeing all markets in Edo State.
After attentively hearing Mrs. Tinubu-Ojo’s presentation, Oba Ewuare II inquired whether she understood the meaning of ‘Iyeki’-the title for market leaders within Benin culture-and its intrinsic connection to the palace.
The Oba clarified that in Benin tradition, the Iyeki is chosen by the market women but must receive formal approval from the palace to assume their position. This role extends beyond managing traders; the Iyeki also carries out specific cultural duties on behalf of the Oba within the market’s shrine.
“The Iyaloja system is unfamiliar to us here in Benin, a place deeply rooted in its cultural heritage,” the Oba explained. “Each Iyeki maintains a unique bond with the palace and fulfills important ceremonial responsibilities in the market shrines. As long as these duties are honored, the Oba does not interfere. We wish to clarify the traditional role of the Iyeki rather than challenge your practices.”
Supporting the Oba’s remarks, Chief Osaro Idah elaborated: “Every market, such as Oba Market or Ogiso Market, independently selects its Iyeki from among its traders. These leaders do more than coordinate commerce; they represent the palace in spiritual matters connected to the market shrines. Once chosen, the Iyeki is presented to the palace for confirmation. The idea of a single, overarching Iyaloja for all markets is not part of Benin’s customs. We view the Iyaloja institution as a socio-cultural practice specific to your community, similar to other social groups.”
Chief Idah further emphasized, “In our tradition, there is no concept of a general Iyeki with authority over multiple markets. Each Iyeki’s jurisdiction is confined to their own market, and no leader governs beyond that boundary. The Oba established these markets to serve the entire community equitably.”
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