Paula Pwul: Empowering Women to Own the Spotlight and Lead the Way


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Paula Pwul: Why More Women Need to Step Into the Spotlight

Unveiling Hidden Genius: Why Women’s Ideas Often Go Unnoticed

Have you ever been in a room where your idea was the most insightful, yet you chose silence? Or contributed extensively to a project only to watch someone else receive the accolades? Maybe you hesitated to post a concept online, only to see it shared by another first? This phenomenon is what I call “hidden genius”-the quiet brilliance many women harbor that remains unseen and unheard.

The Cost of Staying Invisible

Women frequently hold back, waiting for validation or permission to step forward. However, brilliance that remains concealed rarely sparks change. It is the act of sharing and expressing our unique insights that creates meaningful impact. So, what causes this reluctance to be visible?

Common Barriers to Visibility Among Women

As a personal branding expert, I encounter many talented women who hesitate to showcase their gifts. Their reasons often include:

  • Fear of appearing boastful or arrogant
  • Feeling unprepared or not “ready” yet
  • Believing they are still learning and thus unqualified to share

These feelings are understandable. Society has long encouraged women to be modest, to wait their turn, and to avoid self-promotion. Yet, in today’s digital age, opportunities favor those who are visible, not just those who work hardest behind the scenes. Ask yourself: Are you truly showing up?

Redefining Thought Leadership: Beyond Fame to Purposeful Influence

When you hear “thought leader,” names like Chimamanda Ngozi Adichie, Ngozi Okonjo-Iweala, or Tobi Amusan might come to mind. While these figures exemplify global influence, thought leadership is not about celebrity status. It’s about intentionality-using your knowledge and experience to uplift others and solve everyday challenges.

Consider the community health worker who educates women on preventive care via social media, or the tech entrepreneur mentoring young girls on coding skills. Thought leadership means generously sharing your expertise now, not waiting for perfection.

Why Your Voice Matters Today

Your brilliance is undeniable; the only hurdle is making it visible. Here’s how to transition from hidden talent to influential presence:

  • Begin with small steps: A LinkedIn update, an Instagram story, or participating in a local event can unlock unexpected opportunities. Consistency starts with action.
  • Share your authentic journey: Be transparent about your challenges and triumphs. Your story creates connection and trust.
  • Maintain regular engagement: Visibility builds trust over time. Even if your audience seems small initially, persistence pays off.

Embracing Visibility: A Call to Action for African Women

Africa’s future is increasingly digital, innovative, and interconnected. Women cannot afford to keep their talents confined to private notes, closed groups, or fears of judgment. Each woman who steps forward lights the path for others to follow.

Remember: Your ideas are valuable. Your experiences are important. Your brilliance deserves to be recognized. Don’t let it remain hidden.

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Image credit: Mizuno K for Pexels


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