On Saturday, September 27, 2025, the MAC Store at The Palms Mall in Lekki, Lagos, came alive with an exhilarating celebration of color, music, and personal style during the Club M·A·C: Match Day event. This vibrant gathering blended the art of makeup with dynamic entertainment, spotlighting MAC Cosmetics’ innovative foundation range and posing the intriguing challenge: “Can Your Foundation Do This?”
Expertly orchestrated by Siphesihle Ngalonkulu, MAC’s Marketing Manager for Sub-Saharan Africa, in collaboration with Glambrand Agency, this Nigerian launch brought the global “I ONLY WEAR M·A·C” campaign to life with a local twist. The immersive in-store experience celebrated flawless complexions and bold self-expression, inviting attendees to discover the enhanced M·A·C Studio foundation collection, which includes:
- Studio Fix Fluid SPF 15 – Offering 67 velvety matte shades, this foundation hydrates, controls oil, and provides waterproof, 24-hour wear for a seamless finish that lasts all day.
- Studio Fix Powder Plus Foundation – Available in 71 blur-matte tones, this dual-purpose powder foundation sets makeup with a long-lasting matte effect, resisting sweat, humidity, and shine while allowing buildable coverage for an even skin tone.
- Studio Radiance Serum-Powered Foundation – Featuring 60 naturally glowing shades, this lightweight formula is enriched with 33% skincare ingredients, delivering hydration and a radiant, healthy glow for 24 hours.
The event drew a vibrant crowd of beauty influencers and cultural icons such as Deola Art Alade, Diana Eneje, Funke Lagoke, Helen Yobe, Ify Okoye, and Adella Artistry, all joining forces to honor the new chapter of the Studio foundation line.
Damilola Lawal, Business Operations Manager for West Africa, introduced the revamped Studio Fix Powder Plus Foundation, highlighting its improved formula and expanded shade range that complements the Studio Fix Fluid SPF 15. The addition of a refillable compact enhances convenience for users seeking their ideal match. Meanwhile, Oluwayomi Odu-Onikosi, Area Retail Trainer for West Africa, conducted an engaging masterclass, demonstrating the artistry behind the Studio collection.
Attendees delved into personalized shade consultations, exploring various textures and finishes while receiving expert advice from MAC Artists. Whether aiming for flawless coverage, a luminous glow, or long-lasting oil control, the Studio foundations showcased their enduring appeal and versatility.
Beyond makeup, Club M·A·C evolved into a vibrant lifestyle hub featuring foundation-inspired gelato treats, an exciting Game Center with enticing prizes, and an energetic soundtrack curated by DJ Gigi Jasmine, creating an unforgettable atmosphere.
As the evening wrapped up, one message resonated clearly: MAC Cosmetics champions the power of individuality above all.
The worldwide “I ONLY WEAR M·A·C” campaign stars influential figures like Kris Jenner, Doja Cat, Bách Buquen, Gabbriette, and Kiko Mizuhara, illustrating that when your foundation performs flawlessly, it becomes the sole makeup you need.
Under the creative direction of Nicola Formichetti, the campaign features a bold black-and-white photo series captured by the iconic duo Inez & Vinoodh. Formichetti shares his inspiration:
“With ‘I ONLY WEAR M·A·C,’ my goal was to craft timeless, pure imagery. This diverse cast embodies the M·A·C community-united by foundation alone. In a world often divided, M·A·C returns to its core values: embracing all ages, races, and genders in harmonious celebration.”
Become part of this movement by sharing your look with @MACcosmetics using the hashtag #IOnlyWearMAC. Discover more on Facebook, Instagram, and YouTube.
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