On Sunday, October 19, 2025, the Civic Centre in Victoria Island was alive with vibrant hues, pulsating beats, and a wave of nostalgia as Nigerian Highlife icon Jesse King, popularly known as Bùgá, headlined the eagerly awaited “Rebirth Concert.” This landmark event marked more than twenty years of his influential musical journey and cultural contributions.
Under the theme “Back to Highlife – The Rhythm of Our Culture,” the concert drew a distinguished crowd from Nigeria’s entertainment and business arenas. Esteemed guests such as filmmaker Kunle Afolayan, media entrepreneur D1 Adeneye, music legend Seyi Shodimu, broadcaster Kenny Saint Brown, and entertainment executive Wale Oluwaleimu joined hundreds of fans and industry peers to pay tribute to Jesse King’s lasting legacy.
The event was proudly supported by corporate partners including the Lagos Commodities and Futures Exchange (LCFE), Eko Rice, Optimus Bank, and Providus Bank, highlighting the vital role of business sponsorship in sustaining Nigeria’s rich musical traditions.
Guests entering the prestigious venue were immediately immersed in an ambiance steeped in cultural pride. The Civic Centre was beautifully decorated with indigenous patterns and sophisticated accents, setting the perfect scene for an evening dedicated to celebrating the heart of Nigerian Highlife music.
The concert kicked off with dynamic performances from a diverse group of artists, including Veentage Band, Sammy, Peter De Rock, Most Precious, Ibitayo Jeje, Yemmy TPX, and Judeworldstar. Each act delivered electrifying sets that fused traditional Highlife rhythms with modern musical influences, setting an energetic tone for the night.
When Jesse King finally appeared on stage, the audience responded with thunderous applause. Clad in his trademark Yoruba-inspired ensemble, Bùgá delivered a heartfelt set that transported listeners through the golden era of Highlife, revisiting timeless classics while unveiling fresh compositions that showcase his artistic growth.
Reflecting on the inspiration behind the concert, Jesse King explained:
“This concert is designed to connect the legacy of the original Bùgá with the present-day artist. It’s about merging profound storytelling and lyrical mastery with contemporary sounds. Our mission is to keep the spirit of our culture alive through music.”
The flawless execution of the event was credited to Lawunmi Osode, founder of LA Luxxe Events. Renowned for orchestrating high-end experiences, Osode’s team ensured every detail-from gourmet dining to sophisticated lighting and crystal-clear sound-was meticulously crafted to offer guests an unforgettable evening.
Osode shared her vision, stating:
“Our ambition was to deliver more than a concert; we wanted to create an opulent cultural celebration. The Rebirth Concert embodies the elegance of Nigerian heritage infused with modern luxury.”
Beyond the dazzling performances and stylish setting, the event underscored Jesse King’s steadfast commitment to championing Nigerian Highlife. This genre remains a foundational influence on contemporary Afrobeat, Afropop, and global music trends.
As the night drew to a close, one clear message emerged: The Rebirth Concert was not just a musical showcase but a revival of cultural identity, a tribute to enduring legacies, and a powerful reminder of Highlife’s timeless ability to unite generations.
For those who missed the live event, exclusive updates, highlights, and behind-the-scenes content are accessible on Jesse King’s official social media platforms, @officialbuga and @laluxxe_events.
Ultimately, Jesse King’s “Rebirth Concert” was more than a performance-it was a historic celebration set to the enduring beat of Highlife.
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