Renowned Nigerian producer Sarz has officially unveiled his much-awaited debut album, Protect Sarz at All Costs. This 12-track collection marks a significant milestone for the mastermind behind some of Afrobeats’ biggest hits, including Lojay’s Monalisa, Wizkid’s Come Closer, and Davido’s FEM. Now stepping confidently into the limelight as a lead artist, Sarz showcases his signature production prowess intertwined with innovative beats and rich sonic layers. The album seamlessly blends Afrobeats with elements of R&B, Dancehall, Amapiano, and contemporary popular music, creating a vibrant soundscape that celebrates artistic ingenuity, collaboration, and cultural resonance. Available now across all major streaming platforms, Protect Sarz at All Costs also highlights Sarz’s dedication to nurturing new talent through his Sarz Academy, reinforcing his influential role in shaping the genre’s future.
The album’s title acts as a powerful statement, emphasizing Sarz’s invaluable impact on Afrobeats and asserting his creative independence. This dynamic project balances infectious club anthems with introspective, soulful tracks, rooted deeply in Afrobeats yet boldly experimenting with amapiano rhythms, melodic guitar lines, and atmospheric synthesizers. From its energetic opening to its contemplative moments, the album delves into themes of legacy, perseverance, and celebration, reflecting Sarz’s journey from the studios of Edo and Lagos to international acclaim. The striking cover art, featuring a vivid red silhouette of Sarz with arms wide open, symbolizes his fearless artistic vision and the album’s introspective yet commanding narrative.
Protect Sarz at All Costs features an impressive roster of collaborators, carefully selected to enhance Sarz’s eclectic production style and fuse African and global musical influences. Asake and Wizkid join forces with Sarz on the vibrant track Getting Paid, alongside dancehall star Skillibeng, delivering a pulsating anthem that honors their shared musical histories. Qing Madi adds a dreamy touch to In A Mustang, while Teni and Libianca infuse uplifting vibes into the feel-good song African Barbie. Frequent partner Lojay appears on both Loved Me Then and Billions, while WurlD brings a smooth, nostalgic feel to Nice n’ Slow, reminiscent of their previous collaborations. The multilingual and genre-blending track Mademoiselle features rising stars Shallipopi and Odumodublvck alongside Francophone singer Theodora and Lebanese-Canadian artist Zeina, creating a fresh and infectious fusion. Additional notable appearances include Gunna on the pre-released Happiness, Joeboy on Body, Victony on Up, among others.
Tracks like Getting Paid stand out with their triumphant energy, celebrating achievement and endurance, while Mademoiselle captivates with its innovative blend of styles and youthful spirit. Sarz’s production, primarily handled by himself, incorporates experimental touches such as subtle electronic effects and live instrumentation, giving each song a vibrant, replay-worthy quality.
The album’s launch was accompanied by a playful promotional campaign featuring satirical press conferences and humorous skits, generating significant excitement. Both fans and critics have lauded the project for its flawless execution and Sarz’s transformation from a behind-the-scenes producer to a leading visionary, cementing Protect Sarz at All Costs as a landmark release in Afrobeats’ global rise.
Experience Protect Sarz at All Costs today and discover why this album demands protection. It’s more than music-it’s a movement encouraging listeners to honor and preserve the trailblazers shaping the soundscape of now and the future.
Listen to Protect Sarz at All Costs here.
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