While drivers often capture the spotlight, the triumphs on the racetrack are truly the result of a collective effort. Luxury Scotch whisky brand Chivas Regal is now shining a light on the often-overlooked heroes behind the scenes of Scuderia Ferrari HP with the launch of ‘A Tribute to the Scuderia Ferrari HP Pit Crew’.
Debuted at the prestigious Italian Grand Prix in Monza, this compelling new film celebrates the relentless dedication of the pit crew, emphasizing Chivas Regal’s core belief that teamwork is the foundation of achievement.
This initiative represents the latest milestone in the enduring partnership between Chivas Regal and Scuderia Ferrari HP, a collaboration rooted in shared values of passion, resilience, and ambition. It offers enthusiasts an exclusive look into the split-second precision of a Ferrari pit stop-a realm where every millisecond counts and unwavering commitment is paramount.
The film features a meticulously choreographed sequence inspired by the pit crew’s flawless coordination-a testament to the harmony between human skill and mechanical excellence, paralleling the craftsmanship invested in every bottle of Chivas Regal.
Fred Vasseur, Team Principal of Scuderia Ferrari HP, joined forces with Chivas Regal to honor the pit crew’s vital contributions.
“Formula 1 epitomizes teamwork, and our success is a direct result of the dedication from everyone at Scuderia Ferrari HP. Partnering with Chivas Regal, who celebrates this collective effort and acknowledges the incredible work done away from the cameras, is truly rewarding,” stated Vasseur.
Renowned spoken word artist George the Poet transformed the pit crew’s physical mastery into a poetic tribute, highlighting the perseverance required to excel on the track.
“The precision you display seems effortless, yet it’s an extraordinary level of skill. You set a gold standard in every race,” said George the Poet. “I’m drawn to stories that often go unheard, so it’s a privilege to share the narrative of these unsung champions. Whether through poetry or a pit stop, true craftsmanship demands relentless determination. That’s the essence Chivas Regal has captured in this homage.”
“Genuine greatness is forged by many hands. This campaign embodies our ‘I Rise, We Rise’ philosophy, focusing on those who collaborate behind the scenes to propel the team toward victory,” added Nick Blacknell, Global Marketing Director at Chivas Regal.
“The Scuderia Ferrari HP team shares our unwavering spirit and belief that success is a collective journey-this synergy makes our partnership exceptionally powerful.”
The film’s premiere at the iconic Monza Grand Prix was accompanied by immersive experiences curated by Chivas Regal, celebrating the tireless efforts of the pit crew who play a crucial role in the team’s performance.
Chivas Regal invites you to raise a toast to the unsung heroes of Scuderia Ferrari HP and experience the film here:
About Chivas Regal
Rooted in the historic Strathisla distillery in Scotland, Chivas Regal exports its distinguished whisky to over 100 countries worldwide, with annual sales exceeding 4.5 million 9L cases.
Founded by brothers James and John Chivas in 19th century Scotland, the brand pioneered the art of whisky blending through relentless dedication, entrepreneurial spirit, and a commitment to community.
Their legacy inspires the Chivas Regal motto, ‘I Rise, We Rise’, a call to action for a new generation of whisky enthusiasts who uplift themselves and others, forging paths to success with generosity and excellence.
Today, Chivas Regal embodies this ethos through its deep engagement with global sports culture, notably as a Team Partner of Scuderia Ferrari HP and the Official Whisky Partner of Arsenal FC.
Established in 1909, Chivas Regal stands as the original luxury blended Scotch whisky, instrumental in expanding the Scotch whisky market globally, with a retail value surpassing €2 billion. Its portfolio blends timeless classics with contemporary innovation, featuring key expressions such as Chivas Regal 12, 18, and 25.
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