Tolu Olanipekun, the marketing lead at Mouka Foam, has been honored as the Outstanding Marketing Personality of the Year at the 2025 Marketing Edge Awards, a testament to her visionary leadership and exceptional ability to engage consumers meaningfully.
The prestigious event, hosted annually in Lagos by Marketing Edge-one of Nigeria’s leading marketing and advertising platforms-gathers the nation’s top marketing experts, brand guardians, and communication strategists. It celebrates those who have consistently demonstrated innovation, impact, and excellence within the marketing landscape.
Olanipekun’s accolade highlights a distinguished career spanning over fifteen years, characterized by strategic brilliance and a steadfast focus on consumer-centric approaches. Her professional journey began at Reckitt Benckiser, where she played a pivotal role in reshaping brand stories within the health, hygiene, and homecare sectors. She later spearheaded transformative marketing initiatives at FrieslandCampina before taking the helm at Mouka Foam.
At Mouka Foam, a renowned brand in the sleep and wellness industry, Olanipekun has driven bold repositioning efforts that have not only enhanced the brand’s market presence but also fostered deeper emotional bonds with its audience. Her innovative campaigns have consistently stood out in a saturated media environment, blending compelling narratives with tangible business outcomes.
Upon receiving the award, Olanipekun expressed her gratitude, stating, “This honor is deeply humbling. It represents more than just recognition-it motivates me to continually elevate standards and deliver outstanding results. Marketing, to me, is about forging authentic connections between brands and people that enrich their lives. I am thankful to my team and mentors who have supported me throughout this journey.”
Her words reflect a marketer who prioritizes meaningful, purpose-driven branding over mere promotional efforts, aiming to create lasting impact.
Industry leaders have lauded Olanipekun’s selection, emphasizing her unique ability to merge creative innovation with sharp commercial acumen.
Marketing Edge noted that the decision was influenced by “her strategic role in redefining brand narratives across diverse industries, alongside her commitment to nurturing emerging marketing talent and championing innovation throughout the sector.”
Olanipekun’s achievements extend beyond personal success; they underscore her significant influence on teams, brands, and the wider marketing community.
Her leadership approach-marked by collaboration, curiosity, and forward-thinking-has earned her respect both on industry panels and in executive boardrooms.
With this accolade, Olanipekun is set to strengthen her position as a visionary leader and pioneer within Nigeria’s marketing and brand communication arena. Whether through innovative campaigns at Mouka or mentorship programs across the industry, her impact is poised to grow in the coming years.
