Martell Nigeria proudly announces its collaboration with The Swift Ones, a distinguished group of Nigeria’s most trailblazing creatives. This alliance brings together Young Jonn, a celebrated music producer turned chart-topping artist; Timini Egbuson, a versatile Nollywood actor and producer; Sandrah Tubobereni (Tubo), an innovative creative director reshaping fashion‘s narrative; and Chef Eros (Tolulope Erogbogbo), a culinary innovator revolutionizing Nigerian gastronomy with imaginative flair.
United by their refusal to conform, The Swift Ones embody reinvention and relentless pursuit of their ambitions on their own terms. To mark this partnership, Martell launches The Swift Diaries, a captivating mini-series that delves into the personal journeys of these creatives as they transform Nigeria’s music, lifestyle, fashion, and culinary scenes.
Defining the Essence of a Swift One
“To stand apart is not an anomaly-it’s the standard.”
This mantra is the heartbeat of every Swift One. These individuals have boldly stepped away from traditional paths, chasing their unique visions and inspiring others along the way. Young Jonn, Timini, Tubo, and Chef Eros exemplify the daring spirit and continuous evolution that Martell champions. Their crafts-spanning music, fashion, food, and lifestyle-mirror Martell’s core passions.
Inside The Swift Diaries
The Swift Diaries offers an exclusive, behind-the-scenes look into the lives of The Swift Ones. Each episode serves as a candid journal entry, unveiling pivotal moments of courage, reinvention, and the challenges overcome on their paths to success. These raw and heartfelt stories provide an unprecedented glimpse into their worlds, inspiring viewers with authenticity and vulnerability.
Commenting on this exciting venture, Evane Chenuet, Marketing Director at Pernod Ricard Nigeria, shared:
“Through The Swift Ones, we’re revealing the real stories behind the spotlight. Nigerians will witness not only their achievements but also the resilience, commitment, and boldness that define their journeys. This truly captures the essence of being a Swift One.”
Where to Catch The Swift Diaries
The Swift Diaries will debut exclusively on Martell Nigeria’s official YouTube channel, as well as on MTV Base and BET. New episodes will be released weekly, inviting dreamers everywhere to embrace boldness and individuality. Join the movement by following The Swift Ones and sharing your voice with the hashtags #MartellSwiftOnes and #BeTheStandoutSwift.
Established in 1715 by Jean Martell, Maison Martell stands as one of the oldest and most prestigious cognac houses worldwide. Its rich heritage spans over three centuries, rooted in fearless innovation, masterful craftsmanship, and a profound respect for cultural ties. Since 2012, Martell has been a key player in Nigeria’s premium spirits market through Pernod Ricard Nigeria, delivering exceptional experiences that unite people. With strong footholds in Lagos, Abuja, and Port Harcourt, Martell continues to share its refined expertise and celebrated cognacs with enthusiasts nationwide.
Pernod Ricard Nigeria, the local branch of the global wine and spirits powerhouse Pernod Ricard, has been active in Nigeria since 2012. The company boasts a diverse portfolio of premium international brands, including Jameson Irish Whiskey, Martell Cognac, and Absolut Vodka. Guided by the Group’s philosophy of “Convivialité,” Pernod Ricard Nigeria is dedicated to fostering genuine connections, promoting responsible enjoyment, and advancing sustainability initiatives.
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