How Africa’s Next Unicorns Will Soar by Mastering Customer Retention Over Acquisition
In recent years, African startups have heavily prioritized rapid user growth, often pursuing expansion aggressively to attract investor attention. Yet, the landscape is shifting. In...
In recent years, African startups have heavily prioritized rapid user growth, often pursuing expansion aggressively to attract investor attention. Yet, the landscape is shifting. In 2024, funding for African technology ventures dropped sharply to $1.1 billion-a 50% decline compared to 2023. Meanwhile, the cost of acquiring customers is climbing, driven by infrastructural challenges and the...
