• Joy Odiete Reveals Why Nollywood Must Move Beyond Showcasing to Thriving Trade with SIRA

    For over two decades, Joy Odiete has journeyed across the globe, attending prestigious film festivals from Cannes to Toronto. Despite the significant expenses involved-covering airfare,...

    Joy Odiete on SIRA and Why Nollywood Must Trade, Not Just Showcase
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    For over two decades, Joy Odiete has journeyed across the globe, attending prestigious film festivals from Cannes to Toronto. Despite the significant expenses involved-covering airfare, accommodation, and screening fees-she often returned to Lagos with minimal tangible business outcomes. This recurring challenge inspired the Blue Pictures CEO to establish SIRA – The African Hub, which launched...
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