Unlocking Hits and Deals: The Power Moves Driving Success in the Afrobeats Music Industry
Understanding the Significance of Creative Industry Exits in African Music For years, the spotlight on African music has largely focused on iconic figures such as...
Understanding the Significance of Creative Industry Exits in African Music For years, the spotlight on African music has largely focused on iconic figures such as Wizkid, Ayra Starr, Burna Boy, and Davido. However, the true engine driving the industry’s expansion lies within the business frameworks, partnerships, and strategic deals behind these artists. When a record...