Unlocking Nigeria’s Retail Potential: How Lengo Aims to Bring Nearly One Million Hidden Shops into the Spotlight
In the bustling neighborhoods of Lagos, the majority of Nigerians purchase their daily essentials from small, informal shops stocked with items like soft drinks, instant...
In the bustling neighborhoods of Lagos, the majority of Nigerians purchase their daily essentials from small, informal shops stocked with items like soft drinks, instant noodles, and toiletries. However, for major consumer brands such as Coca-Cola, Unilever, and Dangote, these informal retail outlets remain largely unmapped, resulting in significant gaps that lead to inefficient marketing...