For over two decades, Joy Odiete has journeyed across the globe, attending prestigious film festivals from Cannes to Toronto. Despite the significant expenses involved-covering airfare,...
For over two decades, Joy Odiete has journeyed across the globe, attending prestigious film festivals from Cannes to Toronto. Despite the significant expenses involved-covering airfare, accommodation, and screening fees-she often returned to Lagos with minimal tangible business outcomes. This recurring challenge inspired the Blue Pictures CEO to establish SIRA – The African Hub, which launched...