After 18 Years Away, Michelin Drives Back into Nigeria’s Tyre Market with Fresh Momentum
Nearly two decades after ceasing operations at its Port Harcourt manufacturing facility in Nigeria’s oil-rich Rivers State, the French tyre titan Michelin is strategically re-entering...
Nearly two decades after ceasing operations at its Port Harcourt manufacturing facility in Nigeria’s oil-rich Rivers State, the French tyre titan Michelin is strategically re-entering a market it once led. Although there are no current plans to restart local production, Michelin aims to revitalize its brand presence, deepen its footprint, and establish Nigeria as a...