From left: Seun Adaramola, Director of Marketing, Visa West Africa; Tareq Muhmood, Visa’s Regional President CEMEA; Farooq Oreagba, Campaign Ambassador; Aminata Kane, Senior Vice President & Group Country Manager CEMEA, Visa; and Andrew Uaboi, Vice President & Cluster Head, Visa West Africa, at the unveiling of the Visa Affluent Rewards Program in Ikoyi, Lagos, Nigeria.
Visa has unveiled the Visa Affluent Rewards Program, a pioneering initiative tailored specifically for Nigeria’s elite cardholders. This unique program offers a curated selection of premium local rewards, exclusive privileges, and lifestyle enhancements, bringing the essence of luxury directly to Nigerian consumers. It bridges affluent individuals with bespoke experiences that resonate with their aspirations, enriching daily life through access to gourmet dining, upscale shopping, rejuvenating spa treatments, and exclusive luxury staycations.
Modern affluent Nigerians are cosmopolitan yet deeply rooted in their cultural heritage, favoring experiences that blend sophistication, exclusivity, and ease.
Designed for holders of Visa Infinite, Visa Signature, and Visa Platinum cards, both new and existing, the Visa Affluent Rewards Program addresses the rising demand for premium, locally relevant lifestyle perks. Through strategic collaborations with top-tier Nigerian merchants, cardholders gain access to discounts at luxury restaurants, designer boutiques, wellness centers, and exclusive hotel offers for indulgent staycations. The program also enhances in-store experiences and provides additional benefits within Nigeria.
Commenting on the launch, Andrew Uaboi, Vice President & Cluster Head, Visa West Africa, stated:
“Nigeria’s affluent consumers are discerning, globally minded, and proud of their local roots. They seek programs that not only meet international benchmarks but also reflect their unique lifestyle here at home. The Visa Affluent Rewards Program is a testament to our commitment to connecting cardholders with meaningful experiences that enrich their lives. By partnering with premier Nigerian businesses, we deliver customized benefits that add real value to our premium clientele, reinforcing Visa’s position as a trusted partner in luxury living.”
This program directly tackles common challenges faced by premium cardholders, such as the scarcity of rewards tailored to the Nigerian market, limited concierge services, and generic benefits that fail to meet individual needs. By concentrating on Nigeria’s affluent segment, Visa aims to make luxury spending more gratifying, nurture enduring loyalty, and establish itself as the foremost payment choice for the country’s most sophisticated consumers.
The introduction of the Visa Affluent Rewards Program is part of Visa’s wider vision to strengthen engagement with high-net-worth individuals, boost local transaction activity, and enhance brand prestige within Nigeria’s premium card sector.
Eligibility for the Visa Affluent Rewards Program extends to Visa Infinite, Visa Signature, and Visa Platinum cardholders issued by Visa’s partner banks in Nigeria. Interested cardholders can register through the official program website to explore the full range of benefits. Those without qualifying cards are encouraged to apply or upgrade via partner banks to unlock access to this exclusive suite of locally curated rewards and luxury lifestyle experiences.
Discover more about the exceptional advantages of the Visa Affluent Rewards Program and browse the complete selection of rewards by visiting the program’s website.
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